The long-casting Shadow Rap® Fat Jack dives fast when cranked. With a very slow rise on the pause, it perfectly imitates the fade of a dying baitfish. Designed for slow presentations with a steady retrieve and built with a subtle natural rattle created by...

Premium balsa, fish-catching action on both casting and trolling, and a natural baitfish profile – given the Elite treatment! The Shad Rap Elite® builds on the well-proven qualities of the immensely popular Shad Rap® crankbait and pairs it with modern wire-through construction for maximum...

Precision Xtreme® Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik® 110 provides jerkbait features, starting with a Tungsten, Long-Cast System which provides accurate, ultra-long casts to maximize time in the strike zone. Suspending head-down posture mimics an...

ORC (Over Rev Cranking Concept) boldly attracts mid-water bass that aren't even attached to the structure. This compact shad body, specially designed to maximize roll drive impact, delivers a stunning performance with its ultra-high-speed rolling motion, like an engine with its rev limiter thrown...

Realis Shad belongs to the category of small baits, and such baits are especially effective where fishing is frequent and intensive. In areas frequented by fishermen, fish are scared off and you will not easily fool them. And Realis Shad in such conditions as...

MALAS is the perfect combination of a crank bait and a top water that can be used to target predator in a shallow area. Malas would create an interesting rolling action and becomes a shallow crank bait upon retrieval and at the same time,...

The original Pointer Series has a lively, powerful action with a side-to-side slide. It silently enters the target and attacks unwary bass. The POINTER will float 1 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. The low center...

The ITO SHINER, which earned its reputation as a foundational jerkbait in the storied Megabass arsenal, is now available as a Super Shallow Runner (SSR) to attack the 0-0.5m range. ITO SHINER SSR is a super shallow minnow that generates a hard-rolling and flashing...

Widely used from shore, the Patchinko stands out from most other surface lures by the very long distances of casts it achieves. Its great stability, both in the air during the flight and in the water during the retrieve, is another of its notorious...

Widely used from shore, the Patchinko stands out from most other surface lures by the very long distances of casts it achieves. Its great stability, both in the air during the flight and in the water during the retrieve, is another of its notorious...

Overwhelming flight distanceAlthough it is a 80mm compact body, it weighs 21.7g. Achieves outstanding flight distance compared to hardbait of the same class.It is possible to explore breaks and shimoris far away, and the surface layer in the range that the predecessor has not...

Overwhelming flight distanceAlthough it is a 65mm compact body, it weighs 16g. Achieves outstanding flight distance compared to hardbait of the same class.It is possible to explore breaks and shimoris far away, and the surface layer in the range that the predecessor has not...

When cranks can’t get down far enough and you can’t cover enough area with vibration baits, the best way to get slightly deep bass attention and bring them to bite on the pause is jerking. If you find yourself in that situation, then you...

The NORIES Laydown Minnow 110JP is a twitchbait that darts from side to side with each strike into the line. During stops, the Laydown Minnow 110JP suspends on the spot and still has shaking body roll on stop to attract. When simply cranking in...