Introducing the new 125mm model in the BULK lineup. This lure seamlessly blends the exceptional attraction produced by its high-buoyancy wide body—which delivers a torqueful water push—with a naturally enticing action, now amplified with even more power. It captivates Seabass with a range of...

Bay RUF BULK 95F Product DescriptionLittle Giant! With an overwhelming appeal that far exceeds its body size!Introducing the revolutionary Flat-Side Lipless Minnow—designed with a high-buoyancy wide body that delivers a torqueful water push for unmatched attraction. Compact at 95 mm, it harnesses powerful, wide-ranging appeal...

The Yasei Shock Stick is a stickbait lure designed for fishing on the surface and has a ‘walk the dog’ action. The unique shape and weighting of this floating surface lure makes it easy to use with a rhythmical twitch and pause technique, enabling...

A large Japanese minnow-style hard bait designed for targeting big predators and particularly effective with a twitching retrieve. Measuring 130 mm and weighing 26 g, this slow-sinking lure allows precise control of the fishing depth and keeps the bait in the predator’s strike zone...

A crank-style lure specifically designed for Area Trout fishing, offering exceptional effectiveness and versatility. The lure responds extremely quickly, producing high-frequency action that attracts fish during both slow and fast retrieves. A reliable and versatile standard crankbait that every Area Trout angler should have...

A crank-style lure specifically designed for Area Trout fishing, offering exceptional effectiveness and versatility. The lure responds extremely quickly, producing high-frequency action that attracts fish during both slow and fast retrieves. A reliable and versatile standard crankbait that every Area Trout angler should have...

The KibiPani, featuring a 0.4mm thick circuit board lip, is characterized by its crisp, fast-paced wobbling action. Under the supervision of field staff member Hajime Endo, the aim was to create a crankbait that would elicit a reaction from trout that have become wary...

The KibiPani, featuring a 0.4mm thick circuit board lip, is characterized by its crisp, fast-paced wobbling action. Under the supervision of field staff member Hajime Endo, the aim was to create a crankbait that would elicit a reaction from trout that have become wary...

After testing with various hook positions, the lure was redesigned to achieve the best placement and balance. Now, even the short bites of trout, which are common these days, can be reliably hooked.Its small size, measuring just 28mm in length, allows fish to bite...

A rattle version of the "Dekamitsu DRY" is now available!It attracts fish with sound and action, and you can get them to bite by letting it float slowly! By using the Mitz SR Dry and Dekamitsu Dry interchangeably, you can expand your range of...

TIMON Chibi Futten – a compact and technical “area trout” style hard bait, designed for actively targeting trout and other cautious predatory fish. Thanks to its subtle action and stable construction, the lure performs effectively with both slow and faster retrieves, maintaining a natural...

The original Pointer Series has a lively, powerful action with a side-to-side slide. It silently enters the target and attacks unwary bass. The POINTER will suspend 4 - 5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. The...

The original Pointer Series has a lively, powerful action with a side-to-side slide. It silently enters the target and attacks unwary bass. The POINTER will suspend 4 - 5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. The...

The Pointer 100XD is an extra-deep diving jerkbait. With the same look and design as the ever-popular Lucky Craft Pointer, this new bait dive deeper than ever before.While the original Lucky Craft Pointers reach depths of around 3- to 4-feet and the Pointer DDs...

The original Pointer Series has a lively, powerful action with a side-to-side slide. It silently enters the target and attacks unwary bass. The POINTER will suspend 4 - 5 feet deep and will emit an intriguing bass-calling vibration, while in the suspended state. The...

The VISION95 "Q-GO" is a 3.74in. long minnow meant for shallow water. The swimming action of this bait is controlled by a completely new balancer system called the SHAFT BALANCER SYSTEM(PAT.) Instead of a moving, round balancer, the one in the Q-GO is shaped...

DUO×D-3 SHIN-FUKUZEMI lenght: 40 mm, weigth: 4,6 g, FLOATING (F),

Pontoon21 Bet-A-Shad 83 F-SR is highly stable due to its unique body design and a balanced wobbling/rolling motion, which entices predatory fish. The thin and resilient fiberglass lip increases front resistance, allowing the lure to respond to rod manipulation with attractive longitudinal movements. Pontoon21...

Medium-weight "suspending" jerkbait wobbler, designed for effective search for predatory fish in various fishing conditions. "Rerange 85SP MR" is characterized by aggressive lateral movement and subtle body vibration, which effectively provokes bites even with passive fish. The integrated TG Zero Friction weight transfer system...